Morrisons introduces major new discount for over 16,000,000 UK shoppers

Morrisons has launched a new scheme offering discounts to millions of disabled shoppers.

The supermarket giant has revealed plans to offer disabled customers 10% off on online grocery orders of £25 or more, starting with a month-long trial.

According to the retailer, ‘16.1million people, or 24% of Brits, who currently live with a disability’ could benefit — and it’s easy to sign up.

All you need to do to get the money off is register with Purpl, a free discount platform, and verify your disability status by providing valid documents.

This can include PIP or DLA certifications, a blue badge, disabled bus pass, disabled person’s railcard, or access card.

Your details with then be verified by Purpl within the hour and you can start shopping for less, using a discount code you can apply at checkout.

After announcing the scheme via social media, Morrisons clarified that the discount is unavailable in-store and remains ‘online only’ for the time being.

Shoppers also took to the comments of their Facebook post to say the gesture is ‘much appreciated’.

Morrisons estimates that the 10% discount means disabled households could save approximately £11.70 per week, £46.40 per month, and £556.80 each year.

This is based on an average family of four in the UK spending £117 on groceries a week.

Morrisons’ director of online and ability lead, Charlotte Exell, commented: ‘We’re delighted to be partnering with Purpl to help make Morrisons more accessible to customers living with a disability.

‘We know from listening to our disabled customers that they often face a number of additional living expenses and so this trial will help lower the cost of their grocery bills.’

Purpl founder Georgina Colman added: ‘I am so proud that we’ve been able to partner with Morrisons to offer this discount.

‘I know first-hand that living with a disability can be expensive so I’m very pleased that we can help our members with something as essential as their weekly grocery shop.

‘The process of getting dressed, going to a store, buying groceries, and taking them back home can take a lot of time and is often more expensive and physically straining for disabled people.

‘By partnering with Morrisons, I hope we can make life easier and more affordable for the disabled community.’

Morrisons recently received praise from King Charles himself, when the monarch met with supermarket staff during a visit to St Peter’s Church in Notting Hill in December.

King Charles, 76, told workers: ‘I’m so glad Morrisons still have a butchery counter. No one else does.’

How’s that for a royal seal of approval?

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